Chinese Enterprises To Implement The Strategic Marketing Model

Strategic marketing is one of the most important kinds of new marketing ideas. Comparing with the traditional marketing, it has a series of superiority which traditional marketing does not have. It has become a powerful tool for the enterprise to gain higher sales income and profit, to make the new product development, to realize the enterprise expansion, to develop the new market. It is the strategic choice for the enterprise to obtain competitive advantage. The enterprise can achieve its long-term stable and sustainable development with the implementation of strategy marketing.The purpose of this article is to put forward a practical and operational strategic marketing pattern for the Chinese enterprise under the new economic environment. This article treats enterprise's marketing activity as the research object. The fast changing environment where the enterprise's marketing activity is involved is complex and changeable. The author of this paper uses theories of modern marketing, strategic management, enterprise competition, marketing strength, coordination discusses, the sudden change discusses, the diagnostic method as bases and tools. Beginning with the introduction of strategy marketing connotation and the characteristics obtained, the author conduct the research on the content, the model, and the basic pattern of strategic marketing. Carrying on the analysis of the existing strategic marketing pattern, the author creatively proposes a kind of new strategic marketing pattern for Chinese enterprise. The proposed strategic marketing pattern thus provides the modern enterprise with the cultivation of marketing competitive ability, the new mentality and the method for the realization of enterprise sustainable development.This article is divided into four parts. The first part is the analysis of difference of concepts and characteristics between the traditional marketing and the strategic marketing. In order to have an overall understanding of the present situation of Chinese enterprise market marketing and the development tendency, It also strengthen the significance of strategic marketing for the Chinese enterprise's, and it proposes the strategic marketing pattern research. The second part deals with case analysis, it introduces the domestic and foreign strategic marketing research present situation and the implementation strategic marketing pattern, and then it presents questions for the implementation of strategic marketing pattern in Chinese enterprise. The third part is policy-making analysis. It proposes the new strategic marketing pattern for the domestic enterprises. From the aspect of theory and the case aspect, it proves this strategic marketing pattern is fit for the domestic enterprises. The fourth part is the summary of this paper. It includes the innovation spot of this paper andthe expectation of strategy marketing for Chinese enterprises.