| In the new century, facing the process of international unify and the fact ofacceding to WTO, the enterprises of China are going to face more and more bothchances and challenge, therefore how to clearly acquaint ourselves with the marketdeveloping tendency, grasp firmly the market developing direction, work out thecompetent strategy of recent market situation, and adopt rapidly and creativelyadvanced marketing ways will surely be the key for any enterprise to get more andmore markets. The more important thing is that enterprise should develop its strategyin rational science ways, so that it could establish in an unassailable position in thefuture competition.This thesis is a discussion about Marketing strategy administration ofElectronics ltd., , first, it generalizes the survey and developing chances of , pointingout that conpany will be a big market, and the same time, it shows that there is anecessity to employ marketing strategy. Upon such a basis, to manage marketingstrategy analyzing theory: PEST analyzing (polity, economy, society, technology) andcompetent posture analyzing, those to analyzed entirely , in the last employed SWOTanalyzing(Strength,Weakness,Opportunity,Threat), made certain the marketingstrategy of : market osmotic strategy, market impolder strategy, backward unifystrategy, which means with new selling circumstance, managing system and highquality service, the object are those who have higher consumption. In the latter part ofthis text, it introduces the marketing combination of in details, including ad strategy,service strategy, rationing strategy, stocking strategy, etc… This text employ the wayof combination of practice and theory, qualitative analysis and quantitative analysis,under such analysis company is discussed. The most evident character of this text isexcerpted a large amount of market investigation data which is worth to consult, at thesame time, it introduced a lot of practical strategies which readers may use forreference. |
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