Research Of Potato Crystal Noodles Marketing Planning Programme In Gansu Fengshou Company

With stable and rapid national economic growth in China, the quality of people's life is greatly improved. As people continue to pursue quality-oriented life, health is taken more seriously. People build up their health through pay more attention to healthy and rational diet, healthy diet benefits our health. Now consumers especially living in the city are increasing their demands for green, pollution-free health food.At present, the markets for vermicelli products made from potato, shoddy and inferior products follow fast, traditional product structure is no longer to meet consumers' needs. According to this situation, Gansu Fengshou Co. introduced crystal noodles made from potato. Facing sharp market competition, Gansu Fengshou Co. which has just entered into potato vermicelli markets, is not only pursuing benefits, more important is to lay a solid foundation for sustainable development of enterprise. How to use scientific method to analyze market, design the corresponding market strategy will be as top priority of entering into the market for Gansu Fengshou Co.The author is working in Gansu Fengshou Co. as a project manager, when writing this article; the project is running at same time. Using method of practice and sum up at the same time, analyze macro-environment of Gansu Fengshou Co., analyze the market and demands of consumers through researching and analyzing current market. Analyze the strength, weakness, opportunities and threats of Gansu Fengshou Co. through SWOT; design the relevant market strategy in accordance with the reality of the company. Under the guidance of strategy, position the market and products, apply 4PS method of Phillips Ketle to practice, discuss price, channel, promotion and product strategy. In the end of the article, list measures and methods which ensure application of the market strategy, so it could help to solve actual problems in the enterprise.