Font Size: a A A

Research On Quartz Crystal Products Market Analysis And The TKD Company Marketing Strategy

Posted on:2017-09-10Degree:MasterType:Thesis
Country:ChinaCandidate:X H YuFull Text:PDF
GTID:2359330515463912Subject:Executive MBA
Abstract/Summary:PDF Full Text Request
Enterprise in the end is belong who? For a long time,there has been no clear answer to this question,which caused a lot of unnecessary troubles.To understand this problem need to think from different angles.The development of an enterprise to investors including the boss or shareholder,to bring direct economic benefits,of course,is belong to shareholders;at the same time,the enterprise also provide the society a lot of jobs,if the company collapsed,employment is less,so it can be said is belong to the enterprise employees;the power of the country,the progress of science and technology,must be a number of powerful enterprises to support,enterprise strong,the country strong.in this sense,the enterprise is belong to the state,the nation.Because of this,I through more than 10 years of experience in the industry of quartz crystal,deeply feel the importance of quartz crystal components in the national economy and the people’s livelihood,to aerospace,satellite,mobile phones,home appliances,small to the daily consumer goods,related to foreign competition in the win.This article tries to illustrate our industry in the international competitive position from the following two aspects,Hubei TKD company as the representative of the quartz crystal enterprise order industry how to work hard,take the hope that all parties can contribute to the rise of quartz crystal!This article contents including two parts of “Analysis of quartz crystal products market”and “Hubei TKD marketing strategy research”.Among of th em,the marketing strategy of Hubei TKD is divided into two parts of strateg ic research and strategic implementation.In this article,made more detailed de scription for quartz crystal technology at home and abroad in the beginning,de velopment and future trends for,but also for our industries and enterprises at the present stage that how to learn from each other,the corner overtaking,th ere are specific to the industry segments such as mobile phones,household ele ctrical appliances in the quartz crystal in the application of domestic and intern ational comparison.Finally,through the elaboration,expression of quartz crystal practitioners to surpass foreign enterprises,industry leaders do wish,we believe that this day will come.
Keywords/Search Tags:Quartz Cristal, Niche Marketing Strategy, STP Analysis, SWOT Analysis
PDF Full Text Request
Related items