Research On Product Strategy & Product Development Procedure

The keen competition between enterprises actually can be regarded as rivalry ofproduct or service: company's product being accepted by market, company's servicebeing favored by consumers, then the company may dominate the field.How to find out the product opportunity, how to develop product efficiently, andhow to keep delivering continuously, all these kinds of questions are just the focusesof this thesis.First of all, corporate must build the mindset of "Product First". The productstrategy must be the core of company's operation strategy. With K company's realcase cited throughout the article, the points are analyzed and stated including productstrategy's structure and composition, necessary elements of product developmentprocedure, and how to establish an excellent development procedure.The right product strategy enables corporate to root out market opportunities;the superior product development procedure empowers enterprise to turn out productwith high efficiency. However, to keep up the sharp edge company must have todeliver competitive products with no break, hence company must constitute theproduct strategy and the product development strategy which themselves are alreadyfull of competitiveness.The product strategy makes sure for corporate to do the right things, and theproduct development procedure makes sure to do the things right. Both aresupplemented each other, of which cannot live without the other.