A Research On The Relationship Between The Brand And Standardization Of Chinese Agricultural Products

The competition of agricultural products' market, it is not only the competed products but also brand. The development of agricultural products' brand relates to agricultural in industrialization, having closing relation to agricultural products' standardization. While academic circles analyses the reason that agricultural products' brand fall behind, Only summed up the level of agricultural industrialization not enough, and neglected the relationship between the agricultural products' brand and standardization.The article announced the contenting about the agricultural products' brand of law meaning, Including agricultural products' common trade mark, collective trade mark, proved trade mark and green sign. Utilizing relational dates analyze the present situation Chinese brands' idea of agricultural products' falling behind and brands' absolute number is little. Summing up the reason that is the lower standardization. Though the dissection about the success of famous brands, Obtaining the main relation between agricultural products' standardization and brand:l'.Standradization is the quality assurance of brand developing.2:Standradization is the technical basis of brand developing.3:Standradization is the legal guaranty of brand developing.Closely catches the link of quality that contacts agricultural products' brand with standardization. Focally points that the agricultural products' brand with standardization is the quality assurance of the products' brand developing. At present, in the lighting of particularly situation in China. The basic thinking that enhancing standardization construction promotes the brands' development has been raised.The analysis indicated: Standardization is the key of the brands' developing. Only on the base of researching agricultural products brand and agricultural industrialization, further researching on the relationshipbetween the brand and standardization of agricultural products. Speed up laying down and revising every standard of products. Products' standardization is achieved all directionally that is basis solving the question of brands' development falling down.