Research On The Cultivation Of Special Agricultural Products In Inner Mongolia

The central file no.1(2018)proposed to "further promote agricultural greening,the varieties,specialization,branding,adjusting and optimizing agricultural productivity layout,promote agriculture from production orientation to quality oriented".Under the background of constantly promoting the development of our agriculture modernization,the agricultural brand strategy has become the important content of agricultural development,is the important way to agricultural industry to realize internationalization development and necessary requirement.Inner Mongolia has excellent location conditions,and its grain output is in the forefront of all provinces in China.It is an important production base for agricultural and livestock products of the country,and it is also the output base for the production and processing of green agricultural and livestock products.As a minority region,Inner Mongolia has obvious advantages in human resources,which provides favorable conditions for its establishment and development of featured agricultural products.In recent years,the characteristics of Inner Mongolia agricultural products brand development has obtained certain result,although compared with domestic agricultural products brand construction developed provinces,Inner Mongolia,characteristic agricultural product brand construction there are still some problems,but there are still a large room to improve.Therefore,the cultivation of characteristic agricultural products is one of the key problems to be solved in the development of agriculture and animal husbandry in Inner Mongolia.In this paper,the research background,significance,research methods and other contents are expounded in this paper.Then the research progress of domestic and foreign agricultural products brand is reviewed,and the current research status and future research trend of this field are reviewed.Then the concept of closely related to the featured agricultural product brand was elaborated,and the theoretical basis for the whole paper was laid.Then,it analyzes the current situation of the construction of characteristic agricultural products in Inner Mongolia autonomous region,finds out the problems and analyzes the reasons.At the same time,this article selects the more successful domestic brand of agricultural products as object,introduce the development and innovation process of the brands are summarized and refined,and find out the characteristic agricultural product brand construction in Inner Mongolia is worthy of reference.Finally,the paper on the basis of the experience for reference,put forward the mining model,national characteristics,to develop brand agriculture development planning,optimization of livestock products area layout,increase the intensity of brand marketing,improve brand famous and influential livestock products such as Inner Mongolia and characteristic agricultural product brand construction countermeasures and Suggestions.