Research On Competition Strategy Of A Company SZ

Since China has been WTO entry, with following the Chinese bath profession a tremendous growth, the bath profession business of domestic China obtained the fast growth in near five years. Overseas bath hardware enterprise giants arrives at China competitively, simultaneously the local Chinese bath hardware business gradually entered the international market as well, this kind of market pattern change greatly promoted the competition of bath profession. How to grasp this opportunity, seizes the market, will win the superiority status in future competition, it is a critical question for each bath enterprise to face and seek answer.The present paper is divided five chapters, first in the introduction part to present paper’s research background and the significance, the research goal and the method; The second chapter started to analyze the nature of enterprise competition, summarized the three big competition strategy’s theory, the merit and limitation; Then through the PEST method, the theory of "the profession structure analysis" and the competitor analysis method so as to conclude the evaluation of company external environment, discovers opportunity and threat A Corporation faces; Then to a Corporation internal finance state of operation, the core competencies and the enterprise culture has carried on the thorough analysis, appraises superiority and inferiority A Corporation itself has; The third chapter is to extract company level strategy by following A company’s prospect, the mission and the goal, analyzes according to the result of second chapter covered, compiles the analysis with the SWOT matrix tool, obtains a enterprise’s competition strategy through the SPACE strategy choice theory; The fourth chapter covered how mainly aims at A Corporation to execute the competition strategy to propose the implementation method and the suggestion effectively; Finally, carries on the summary and expectation to the overall paper.The hope through competes the strategic analytical study to A Corporation, may provide certain reference value to our country domestic same type of bath enterprise’s business development.