Study On Customer Relationship Management Model Of CSRJ Group

CRM (customer relationship management), broadly means that during the course of operation, enterprises make marketing strategy to meet the individual demand of customers, by means of accumulating customer information continuously and using the information acquired. CRM implies the change of ideas, that is, enterprises launching all the management activities based on customers.This article attempts to provide a unified and efficient platform for CSRJ group, which will make contact with customers, by inquiring deeply into the current situation and tendency of CRM. What's more, this platform will help CSRJ group deal with and analyse the information of customer resource quickly, and offer lots of useful information to help the leaders and responsible departments to analyse the market dynamically, make rational decisions, and fulfill daily management. Thus, it will help the enterprise promote the customer value, make customers more satisfied, attract and keep more customers and increase the turnovers. Besides, it will help reduce the marketing segments, decrease the operating costs, by sharing the information and optimizing the trade process. Finally, it will promote the key competitive capacity of CSRJ group.This article, at first, analyses the development of CSRJ group and the analysis puts forward the necessity of CRM. Then it talks about something in the following five aspects, such as: the current situation strategical significance and the main content of the CRM, some key factors in the practice of CRM theory, the building of enterprise literature and CRM, and the high-level's choice of CRM. On the whole, this article tries to explain from a theoretic perspective and establish rational CRM system that accords with reality of the enterprise. After discussing specifically the strategical goals and focal points of CSRJ group's CRM, a new CRM system is established and the new system will enhance the customer loyalty, strengthen the competitory superiority of CSRJ group, and adapt to the market, change to ideas, and improve their service.