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Marketing Execution Ability Study Of Northwest Yongxin Chemical Co.Ltd,.

Posted on:2007-03-08Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q GuoFull Text:PDF
GTID:2179360182994444Subject:Business Administration
Abstract/Summary:PDF Full Text Request
It is nowadays a subject that the business circles, marketing circle care about and study Execution ability, the strength of Execution ability already becomes the key factor of marketing of a company, enterprise's success. And in most cases, one company and difference of rival of it often lie in the strength of execution ability of it, so study Execution ability, for the sustainable development of the enterprises of our country, have far-reaching realistic meanings.This article takes the real diagnosis research object by northwest Yongxin chemical limited company's marketing. First introduced the paint industry, the northwest Yongxin chemical limited company basic situation and its marketing current situation, then carry on the analysis for Execution ability present situation and its marketing Execution ability's question which exists, at last from the marketing organizational structure system, the marketing operation management system, the marketing personnel management system and the marketing information system four aspects, proposed enhances the marketing Execution ability measure suggestion.
Keywords/Search Tags:Northwest chemical industry, Paint industry, Marketing Execution ability
PDF Full Text Request
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