The Influence Of Housing Policy Reform And Real Estate Finance On Chengdu Real Estate Enterprises And The Appropriate Policy

As a typical market controlled by policy, the national real estate policy has a striking influence on the development of the whole real estate market. The government puts the macroeconomic policy into effect or real estate enterprises expect it to be carried out, which necessarily affects the enterprises' decision of investment policy. From this angle, real estate enterprises ought to have the all-round assurance and expectation about real estate industry policy in both making the development strategy and implementing all the projects. Therefore, as far as the real estate enterprise is concerned, we can draw such a conclusion from the research that will lead a certain role of using for reference in the deep understanding, assurance and adaptation of the affection of the government's related policies.In the introduction of the thesis, the position of real estate industry is discussed firstly. In the second chapter, the author starts with the analysis of national real estate market. Considering the obvious regional difference owned by the real estate, the object for the research will be focused on Chengdu real estate market and enterprises. The relationship between the real estate cost and profit is discussed using living examples in order to demonstrate that the reason why real estate enterprises are keen on developing top-end real estate is thoroughly driven by the interests.Among so many macroeconomic policies affecting the real estate industry, the policies about housing policy reform and real estate finance are of most importance. In other words, a slight change in them has an important effect on the whole situation. In the third and fourth chapter, the influence of housing policy reform and financial policy in each period on the development of Chengdu real estate market and the growth of real estate enterprises are deeply analyzed. On the one hand, the policies promote the healthy and harmonious development of Chengdu real estate market and the growth of real estate enterprises; on the other hand, because of the policies' defects, in the real estate market, there are some hidden crises which would have held back real estate enterprises' development.