Research On Exploiting Tourism Products Of Transplanted Folk-custom Cultures

China is a multi-ethnic country where 56 nationalities all together have created a long history and brilliant culture. All the nationalities have contributed to diverse folk cultures of the country as they have their unique features in their costumes, food, marriage, funeral, protocol of guest entertainment, festival, celebration, amusement, ethnic handicrafts, architecture, etc. With their abundant essence, strong local exoticism and obvious ethnic characteristics, these folk cultures are attracting large numbers of visitors from inside and outside China. These cultures bear very high tourism values and have become rich and abundant resources of folk-custom tourism exploitation in China. So far, folk-custom tourism is considered to be one of the three series of featured tourism products which also include natural landscapes, and historical and scenic sites.As folk cultural tourism has been developing, a lot of transplanted folk cultural tourism products have emerged in China since the 1990s. The essay intends to tentatively explore and study issues concerning exploiting tourism products of transplanted folk cultures. Transplanted folk cultural tourism product refers to a large cultural theme park or multi-theme synthetic park area, which operators utilize assimilation ways to creat the exotic folk-custom environment,perform the folk-customs and hold some activities in the production or life, and reflect the cultures of various nationalities in different aspects. This overcomes the shortcomings of aboriginal cultural villages, like compulsory seasonal changes, scattered folk activities, lack of cultural diversity, etc, and gathers the cultures of different minorities at one spot and intensively shows them to visitors. So, it is more suitable to appreciate and participate in, and can meet visitors'needs in terms of experiencing diverse ethnic cultures in a short time. practically contribute to the purpose of developing national culture.During the past ten years of development, some places, take China...