Perspective Of Folk Culture In Guizhou Xijiang Swallowed The Miao Tourism Resource Development

Xijiang Miao village which is called "the Miao culture museum" in Guizhou province is located in the territory of Guizhou Qiandongnan Miao and Dong Autonomous Region. It has an beautiful scenery, and the folk culture is keeped very complete. With the rapid development of China’s tourism industry after the reform and opening up, the Xijiang Miao village tourism awareness increased dramatically, and the local Miao people in tourism revenue increased rapidly in recent years. But in the development and construction of tourism, Xijiang Miao Village area also appeared to distort the original mode of tourism development, the pursuit of folk custom, local Miao people desalination finished landscape and folk homogenization strengthens, the surrounding environment of excessive development, flood control and fire protection facilities construction is not enough.In view of the above problems, firstly the development and protection theory of folk culture which is used in tourism is analyzed. Secondly, according to the existing environment in Guizhou tourism, try the tourist resources of folk culture in Guizhou tourism resources occurrence conditions and the characteristics of foundation, conducts the research to the Xijiang Miao village folk tourism resources development present situation, advantage and the opening of the tourist resources of folk culture development and existing problems of tourism competitiveness from the subject and object of aesthetic point of view and tourism the demand point. Finally, the countermeasures of Xijiang Miao village tourism development are put forward from the policy level, the concept of cultural resources and professional skills development level, brand communication level, to promote the development and utilization of tourism resources in Guizhou from the perspective of folk culture.