Study On The Operation And Management Ideas Of Liu Hong-sheng's Enterprises

Liu Hong-sheng was an outstanding top in the business world of the Republic of China, named by people currently as"the match baron"and"the industry baron". Since 1920, he had been devoting himself in industrial investment and operation. In 1953 he acquired the joint state-private ownership from his enterprises that were worthy of 20 million Yuan. There is not much systematical study on the operation and management ideas and characteristics of Liu Hong-sheng's enterprises in the historical community. The thesis described the major contents involved in the ideas from the two aspects of management strategies and inherent control of the enterprises, and further analyzed the characteristics, in a hope that the crude remarks may draw forth by abler people and give enlightenment to the modern entrepreneurs.Liu Hong-sheng's management strategies include the product operation strategy of creativeness and diversification, flexible competition strategy by enterprise cooperation and capital operation strategy of widely financing and accumulation focusing. On the issue of inherent management of the enterprises, Liu laid stress on the selection and control of the talents, based on the cognition that"to take good charge of an enterprise, it should be in the first place to find a good specialist"and"all people are not perfect and all talents are not generalists". He was open-minded enough to absorb the idea of"scientific management"believed by the current enterprises in the West and establish the cost accounting system and the department organization and management system, bettering up the control both of finance and organization and improving the enterprise benefits.The thesis discussed the operation and management characteristics of Liu Hong- sheng's enterprises from three aspects including the explorative spirit of entrepreneur, the operation philosophy of"peacefulness is prized"and the personnel management concept of"people oriented". These factors altogether helped with the success of Liu's business. In the current situation, the successful experiences of Liu Hong sheng's enterprise is very beneficial for entrepreneurs.