Study On Apply And Function On Television On Science Extension In Agricultural Science And Technology Extension

By using comparison analyse, semi-structure interview, questionnaire investigation and case study, the effect and application of television was illuminated in our country's agricultural science and technology popularizing. The contents was divided into 3 aspects as follows:1. The effect and characteristics of television in agricultural science and technology populizationThe effect and characteristics of television in agricultural science and technology populization was studied systematically, wholly and detailedly and was generalized as"fast , real, flexible, wide, easy, new". The contents is as follows:1) fast. With the development of tevelision , the transmission of television has been synchronous in different areas, which satisfied the desire of the populization of agricultural science and technology.2) real. Television is intuitionistic and visiual ,whichi increase the realness of the populization of agricultural science and technology..3) flexible. Television was not restricted by time and space and its forms is diversied .4)widely. Television is a populized media, which has a wide audie【】nce . 5) easy. Television encompass sounds, picture, words, which is visual and is easy to be understood. 6) new. Television as new carrier for agricultural science and technology populization, is easy to innovate in forms and renovate in contents.2. The application of television in the populiazation of agricultural science and technologyThe application of television in the populiazation of agricultural science and technology was studied from 5 aspects. The contents was as follows:1) According to the example of the adjustion of corn variety , the effect of television was explained in the adjustion of agricultural variety .2) According to the television propagandization of breeding cow ,the important effect of...