Research On Investment Strategy Of Multinational Company In Automobile Industry

This paper studied the outward investment of multinational companies in the condition of the economic globalization; China turns to be the biggest new developing market; international companies of automobile industry swarm into China to invest. It includes three basic theories: the international investment theory of MNC (MultiNational Corporation), the strategic management theory of MNC, and the competition dominance theory of MNC. The international investment theory includes the direct international investment theory and the indirect international investment theory. This paper mainly discussed the direct international investment theory which includes monopoly superiority theory, internalization theory, cycle theory of international product, monopoly reaction theory, comparing superiority theory and international production middle theory. The international strategic management theory mainly discussed strategic alliance theory, strategic choice theory and miniature technology theory and we expatiated, analyzed and estimated Potter's competition dominance theory.At the same time, we researched that international companies of automobile industry mainly invest in China By means of product export, technique transference via market and outward direct investment. The first international company of automobile industry came into Chinese market is American Automobile Company (now Daimler-Chrysler) in 1984. It is a subsidiary company of Daimler. From then on, along with durative development of economy in China; the average purchasing power grows persistently and the stable political scene, companies such as Suzuki of Japanese, Volkswagen of Germany, Peugeot of France, etc. came into...