Study Of Optimization For Sales Organization Structure And Business Process Of SIEMENS VDO Automotive China

After joining in the WTO, China provided big development potential for the over seas car manufactures and auto parts manufactures. The booming of Chinese auto parts market, attract more and more multination company invest in China and involve into the competition. SIEMENS VDO Automotive China Co., Ltd. is facing the challenge from those new comers. Although the big company—SIEMENS VDO—have entered China market for a long time, but it also have to make strong counter strike to reply the challenge from those multinational company. Based on organization structure optimization theory and the history of SIEMENS VDO, the thesis made a detailed analysis for the old organization structure and state the main principle about doing optimization for sales organization structure. Finally, author brought forward the scenario of sales organization optimization of SIEMENS VDO Automotive China Co., Ltd. Follow the above mentioned idea, the thesis was constructed with three parts.First part is the introduction of the theory about sales organization optimization of SIEMENS. Due to sales organization is part of enterprise organization, the theory is coming from the abstract and conclusion to the theory of enterprise organization optimization. The first segment made the brief introduction of enterprise sales organization and the several main organization styles during the development of sales organization. The second segment introduced the knowledge of sales process, it include the definition of sales, general sales process of organization that with main purpose of earning money. The purpose is to make preparation for the detailed analysis of sales...