| Automotive industry has important strategic meanings on accelerating the development of national economy and social progress as one of the essential industrial sectors of national economy. However, there is a great gap between the automotive industry of our country and that of developed countries. In the situations of China's entry into WTO, our automotive industry will face great pressure. How to develop automotive industry to make it more competitive becomes a problem currently concerned by government, academic circle and enterprises.Sales of automobiles are the essential component of automotive industry as the extension of production processes and the bridge between manufacturers and users, which give mutual communications of information from both enterprises and users. Without highly efficient automobile distribution system, highly efficient automobile production can not be realized and mature and stable automobile market can not be cultivated. Automobile distribution system is composed of combinations of various distribution modes which refer to the selected organization , channels and modes of sales during the course of wholesale and retail of automobiles. Distribution mode determines the efficiency of distribution system and influences the development of manufacturers and sales enterprises of automobiles. It is urgent to establish scientific automobile distribution modes. At present, there are many problems in the automobile distribution mode of our country and it will face severe challenges in the situations of China's being about to wholly open the automobile distribution field. Therefore, it is quite necessary to carry out research on automobile distribution modes and sales modes therein. |
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