Analysis Of Success Factors Of GE's Diversification Strategy

Diversification is a hot spot all of the world. It is meaningful to analyze the success factors of the successful company and to absorb the succinct of the successful company during their development, especially for the Chinese company in the high-speed of economic globalization.This thesis try to integrate the development and transform of the GE diversification strategy, and to analyze the key elements of its success strategy, the objective is to analyze weather the diversification is needed and the motivation of diversification strategy selection. According to some enterprises imitate GE to pursue the so-called "number 1 or number 2" strategy, "growth is first or profit is first" management strategy; "the capital operation", "the design of operations structure" and "the globalization", this thesis discusses about these items mentioned above according to the GE successful diversification strategy. At the same time, it mentioned the failure of the most diversification cases was not only the culture and the values, even not the strategy itself, the basic reason is the lake of strategy execute.This topic is trying to draw some meaningful lessons and enlightenment from the GE diversification strategy.