| The Jilin City fermentation Company is a successor of an old state-owned enterprise of seasonings,which was renamed after its ownership reform in 2003. The company is located in the Jilin City of Jilin Province and covers an area of 20,000 square meters as well as the same floor space. It has a total asset of 40 million RMB and a fixed asset of 1.8 million RMB. Now the total number of staff is 188 with 56 professional technicians. The Jiangcheng series which are the products of the Company had always enjoyed a good reputation and high market share in the Jilin City for their high quality,good taste and relatively low price. However,with the brands from other regions gradually entering the Jilin city market,the Jiangcheng series products began to suffer from the market economy competition and their market share was greatly challenged.The variety of seasoning products of the Company is relatively low and their packing is quite outdated,thus lacking a high competitive edge in the market competition. Therefore,the disadvantages in their product combination is the key factor standing in the way of the Company's development and the adjustment in their product combination is an urgent question to be solved for the Company. Through the SWOT analysis we can find that the Company has a comparatively distinct advantage in the Jilin City and still has many development opportunities as long as it takes effective adjustment in product combination.Meanwhile,the domestic and international market situation of seasoning products is complicated. First,in production and sales,our domestic seasoning market is strong in both ways. The traditional seasoning market remains stable... |
