Business Ethics On Huizhou Merchants

Business ethics, as an ideology, is produced and developed by production and development of commercial activity, and it react to the commercial activity in turn. It also has the important instruction of great significance to the commercial activity. Huizhou merchants, as one of the famous and biggest businesses in ancient China, its business ethics is unique in the characteristics, especially during Ming and Qing dynesty, Huizhou merchants'business ethics had get its full development, and was outstanding in that times. The connotation and the performance of Huizhou merchants'business ethics are discussed in this paper, which rooted in the Confucianism and the Neo-Confucianism through Huizhou merchants'history. However, there are advantages and disadvantages in Huizhou merchants'business ethics. Huizhou merchants'business ethics has its promotion in prosperity of Huizhou merchants; as well as its hinders to the transformation from feudal merchants to modern capitalism, which led it to decline and perdition. From the view of modern marketing, Huizhou merchant'excellent business ethics that we can use for reference can be come out. Because of some problems in business backed at the market economical condition in our country, it is eager to establishing modern commercial ethics, getting the market order standardization for the commercial department development. Further proposes that we should pay attention on the problems, taking some ideas from Huizhou merchants'business ethics, as well as the basic requests when establishing modern business ethics.