An Analysis On The Marketing Strategy Of The Internet Wide Band Business Of JiLin Province Communication Company

China Internet wide band market has undergone 5 years' trials and hardships. After the uproar in 2001, it calmed down almost into quiet in 2002. Finally in 2003, it came across an increase with avalanche effect through elimination and reorganization. However, while the Internet wide band business is developing supernormally, circles of the industry must clearly understand that while an emerging industry is developing exponentially, an "individual" on the industrial chain must be advanced in management and leading in technology and operate with special care, otherwise it will be soon eliminated through contest.As a leading communication operator of Internet wide band business in the province, the Jilin Province Communication Company is lucky to have developed in path the China Internet industry. By the end of 2001, it has completed the basic construction of wide band network all over the province, which was put onto the market in 2002. In 2003, it completed the scale development of wide band users by increasing 1373.33%. By the first quarter of 2005, the wide band users have reached 445,000, accounting for 90.26% of the Internet wide band market of the province. In the face of the mounting competition, an important topic is placed before the Jilin Province Communication Company, leader of the Internet wide band products of Jilin Province, as to what a defensive strategy shall be taken to keep its store capacity and developing increment; what a marketing strategy shall be taken to defeat the encroachment by challengers, followers and rivals on the existing market.In combination with the development of the Internet wide band business of the Jilin Province Communication Company and my long experience in Internet business and on the basis of large amount of referencing literature, this thesis not only gives a detailed explanation about the marketing theory, but also makes a full and accurate analysis on the developing status and trend of the Internet wide band business both at home and abroad; the difficulties and problems existing in the development of the...