Study On The Internet Marketing Mode Of Insurance Industry

With the rapid development of mobile Internet and information communication technology, especially the popularity of smart phones and mobile computers, people’s lifestyle and consumer behavior have changed dramatically. For enterprises, it is also facing a new marketing environment, the product marketing model requires a new positioning. At present, how to transfer from traditional media to mobile Internet platform has become an urgent problem.This paper mainly studies the change of the traditional marketing mode, especially the mobile Internet channel marketing, and then forward the implementation plan of the Internet channel marketing of the insurance industry. Through the study of changes in the mode of Internet consumer behavior of T-company, the insurance company of the traditional marketing mode analysis, elaborated the T-company faced in the marketing environment of Internet opportunities and challenges. From the T insurance company’s actual situation, proposed the overall solution of Internet marketing. This paper focus on the consumer demand, the use of large data technology to predict and guide the consumer demand, the establishment of the Internet channel and physical experience store combined with the quality of marketing service system. And through a professional Internet customer service team, provide consumers with a comprehensive dynamic service, to achieve brand and product reputation spread.The research of this paper has the reference value to the insurance industry enterprise’s marketing strategy and the marketing plan formulation.