Internet Marketing Strategy In View Of Individual Internet Consumer Purchasing Behavior

Nowadays, we have entered Internet economic period based on Internet Computer network appearing rapidly changed people living style, having a great effect on enterprise marketing. In order to suit consumers' new characteristic of internet times, enterprises all over the world are researching how to develop new internet marketing. Internet marketing has become important style of enterprise marketing activity. Our internet marketing research is slowly developing, having no good effect .In order to have good effect on internet marketing, we should understand the target market of consumer facing, We can make relevant marketing strategy of target consumer, depending on enough knowledge of marketing consumer ,so as to satisfy consumer need, elevating enterprise internet marketing efficiency, getting relevant reward.Firstly, this dissertation overviews the relative theories about the marketing, internet marketing, consumer purchasing behaviors, and clarifies the theoretical origins of internet consumer purchasing behaviors and features as well.Secondly, this dissertation tells the relation between individual consumer purchasing behaviors and enterprise marketing strategy. Under internet surrounding ,individual consumer behavior has its own characteristics .such action not only has effect on enterprise product strategy, price strategy, marketing strategy , communication and advertisement, but also its connected with enterprise internet credit.Then, Internet marketing 5C strategy is mainly researched on individual consumer purchasing behaviors. Such 5C includes product strategy regarded consumer need as the core, price strategy on consumer behavior, marketing strategy for consumer convenience, communication and advertisement strategy, credit strategy with consumer trust.Finally, this dissertation researches internet marketing efficiency evaluation problem, establishes 7 items summing up 22 quota, constructs evaluation model with analysis of much more levels, and verity such model efficiency through an enterprise.