Studies On Citrus Industrialization Mode And Strategy In Chongqing

After China's entering WTO, the situation of citrus trade has been changing, and the competition will become keen. The contradiction between the small fanners with the market is obvious. How to organize the small scale and scattered operating farmers into the existing agricultural economic cooperative organization, How to innovate the mechanism of induatrialization management and how to perfect industrialization mode to take part in the intense competition of the international market has become a problem which needs to be solved immediately; Based on these situations, the study on the citrus industrialization and the elevation of citrus industrialization level in chongqing is chosen. The framework of the thesis is as follows:At first, the Chapter I analyse the development situation and the trend of the world and Chinese citrus industry separately, and analyse Chongqing citrus industrial present status, goals and competitions.Secondly, the Chapter II introduces agricultural industrialization management theory, definitudes its conception and styles, and analyses the mechanism and puts forward developing tendency of agricultural industrialization management. It is necessary to elevate citrus industrialization standards for the citrus industrial persistence development.Thirdly, the comparative analysis is also employed in course of the research. The Chapter III compares America, Brazil, Australia, South Africa, Japan and China's citrus industrialization mode.Then, the Chapter IV discusses every conduct and service main body of Chinese citrus industrialization management respectively, and analyzes management manner and mechanism. On the basis of these, the author put forwards the network model of citrus industrialization management, it is "market-company- specialty cooperative economy organization-farmer+guild+government+science and technology organization".Finally, the Chapter V put forwards a series of development policies, measures and countermeasures for Chongqing's citrus industry. Suggestions are as below: (1) to implement name brand tactic. (2) to perfect specialty cooperative economy organization. (3) to innovate and extend technology fruit. (4) to strengthen the service of information. (5) to construct the system of market. (6) to perfect the mechanism of citrus industrialization.(7) to implement risk management.(8) to strengthen government's function and integration service.