The Relationship Between The Degree Of Civilization And Risk Perception On Transgenic Technology

The 21 st century is the era of flourishing technology, the endless stream of new science and technology continue to challenge the public to understand the world of the senses, not only in science and technology to change people’s living conditions, and may even change human beings. With the impact of new technologies on health, the environment, social and life deepening public increasingly concerned about the potential risks that may exist. One important factor in the promotion and application of new technologies is largely influenced by the public perception of the situation, and they received information about the case is the decision of cognition.Although biologists from around the world for transgenic technology has been a lot of research and experimentation, but it still cannot be sure of its absolute security, application of transgenic technology products (such as genetically modified foods, transgenic animals, etc.) in humans has unable to assess the risk. If therefore the termination of the research and application of gene transfer technology, could make a significant loss of human society, anything new takes time to test, until the tide goes out, before we know exactly who is swimming naked. Mass media on the public perception plays an important role, but the lack of direct experience in public on a specific question, it may affect their accurate judgments. Coincided with the era of Chinese society into the micro-blog, the main source of information of mass media has undergone enormous changes, the government and the scientific community opinion on technology field weakened ability to control. Public comment on the network pretend, may affect risk perception of others, those who read this pose, and there are many factors which affect dimension. This article will focus on the study of the relationship between the degree of civilization and analysis of network reviews public risk perception, and aims to provide a reference for the dissemination of new strategies in science and technology promotion in the future.In this paper, the factors on the background of transgenic technology, the use of quasi-experimental method, according to the support and opposition to transgenic technology in different experimental text, divided into two groups experiment, each group was set up two groups were compared, transgenic technology to influence public attitudes empirical investigation, explore the extent of the network terminology comment civilization will really impact on the audience perception and examines the public’s familiarity with transgenic technology, support, and attitudes.The study found that the real impact on the public perception of risk gene transfer technology is not the position of the text to read why the degree of civilization of their accounts to receive information more important reason, that is, the more civilized information public received, the lower degree of risk they perceived. In each dimension of risk perception, the health risks and social risk perception of the public is more likely to receive information on the degree of influence of civilization, and the cognitive impact of environmental risks, ethical risk is relatively small, we can see the public more concerned with itself closely related risks. In addition, the public’s familiarity with transgenic technology, support, attitude and so will the level of civilization network comment deviations affect the results, the impact of which support the most, so that the impact on the risk perception of the degree of civilization is polarized reaction.Therefore, in the spread of new science and technology, the degree of civilization to public opinion as an important factor to consider, to provide a suitable environment for public opinion, the public acceptance of new technologies, as well as new things have importance to encourage the public to discuss risky issues, enhance the public media literacy, and participate in effective risk communication and risk decision-making, to participate effective risk communication and promote risk decisions.