Mei Shijia Scented Tea Packing Design

China has been producing tea since ancient times, and was the homeland of tea.Jiangxi province is one of China’s four major tea-producing areas, and also one ofthe major scented tea origin areas such as Fujian, Sichuan, Jiangsu, Zhejiang, Anhuiand Yunnan. In recent years, with the rapid development of Jiangxi’s economy andurbanization, more jobs are provided to females. In addition, their education levelsare improved and the concepts are changed. Drinking scented tea in their sparetime, is not only for their physiology improvement demand under high-pressure, butalso because “top grade drinking tea, highest grade drinking flower", drinkingscented tea has become a social practice. But Jiangxi, as a raw material producingarea of scented tea, its packaging of scented tea is still in universally extensive state.The reason is that the brand awareness of scented tea itself is still quite lacking. Thus,Mei Shi Jia scented tea is bred out in this context.The scented tea packaging this topic researches is for white-collar females groups,and it’ll design scented tea logo, colors and packaging targetedly mainly based oncharacteristics of females’ consumer psychology and combined with the users’experience and innovative environmentally friendly packaging design. Through thesurvey on the current tea packaging in the market and combined with femaleconsumer psychology analysis, this paper designs a unique triangular scented teabubble packaging, which solves the problems of excessively long cotton of tea bagsand easily causing secondary pollution; the single non-adhesive design overwrap ofscented tea not only greatly reduces the production cost, but also can be used forsecondary packaging in order to reduce environmental pollution.