| The development of the economy and society has driven the improvement of people’s concept of life,and people have higher standards and requirements for their way of life.When selecting products on shelves,consumers’ psychological needs for packaging are becoming increasingly personalized and diverse,which requires studying consumer psychology in design to meet consumers’ personalized needs.This article hopes to discover the laws of seasoning food packaging design through theoretical interpretation and practical research from the perspective of consumer psychology,better improve the commercial value of product packaging,and expand the premium space of products.Determine the overall tonality of the practical design project-"Jiangzi" brand visual design.In this paper,the packaging design elements of jam condiments are studied in depth.Starting with design elements such as brand visual elements,product category,packaging structure,packaging materials,etc,we conduct design interpretation,discover packaging designs that meet the needs of specific consumer groups,and find product design patterns and styles.Then combine the theoretical analysis in the experimental design and the analysis of the brand packaging design process to find the countermeasures for the packaging design of condiment foods.Secondly,establish a clear brand tonality from the level of consumer psychology,thereby forming the characteristics of the visual image,and then continuing the overall picture of the systematic product packaging design.Through the research of the paper,it is confirmed that the achievement of the purpose of packaging design depends on the insight into the consumption needs of brand users,and scientific design methods are the key to the success of the design. |
