A Comparative Study On The Packaging Design Of Women’s Cosmetics In China And South Korea

The 14 th Five-Year Plan points out that we must closely meet the people’s evergrowing needs for a better life.With the arrival of the new era,Chinese women’s demand for cosmetic products has gradually shifted from a single "material" consumption to a variety of aspects such as "spirit,culture and experience".As an important carrier of brand image,packaging design has become an important part of cosmetics.Therefore,it is of great reference value for the development of Chinese cosmetics industry to put forward the comparative study of Chinese and Korean cosmetics packaging design aiming at female consumers.From the perspective of female consumer groups,this paper analyzes the packaging design and the psychological characteristics of female consumers and compares the differences between Chinese and Korean women’s cosmetics packaging design,explores the strategy and direction of Chinese women’s cosmetics packaging design,improves the cultural connotation of cosmetics packaging design,and meets the multi-dimensional spiritual needs of female consumers.In the research process,literature research method,case analysis method,comparative analysis method and other research methods are comprehensively used to carry out specific research.First of all,through in-depth research and sorting out the relevant theories of women’s cosmetics packaging design,analyze the characteristics of women’s cosmetics packaging design,to provide theoretical basis for research;Secondly,this paper studies the psychological characteristics,social characteristics,consumption needs and consumption motivation of female consumers,summarizes the characteristics and psychological needs of the current female consumers based on the analysis results,and analyzes the differences of Chinese and Korean female cosmetics packaging design.Finally,it puts forward a cosmetics packaging design strategy that integrates Chinese traditional culture,emphasizes cultural confidence,and takes the demand and emotional experience of female consumption times as the orientation.This paper puts forward the design strategy of female cosmetics packaging with the characteristics of The Times.By integrating the design of cosmetics packaging with female consumption experience and demand,it can not only improve the cultural connotation and product experience of cosmetics packaging,but also meet the psychological demands of female consumers for domestic cosmetics,and improve the market competitiveness of Chinese cosmetics brands.It provides reference for exploring the packaging design of Chinese female cosmetics in the new era.