Research On The Developing Strategy Of Shenzhen DeRong Environmental Protection Investment Company

With the development of our national economy, the problem of environmental pollution is becoming more and more prominent, which is the consequences that promoting economic development at the expense of the environment. The Chinese government attaches great importance to The management of environmental pollution during the "Twelfth Five Year Plan" and introduces a number of good policy for environmental protection industry, especially the purchase of service policy to social introduced to promote the rise of BOT, BT, TOT investment mode, several large state-owned enterprises, listing Corporation have entered the market of environmental protection. As a early enterprise that entries into the field of city living garbage processing, Shenzhen Derong Environmental Investment is facing increasingly fierce market environment. In order to adapt changing internal and external environment, research on the development strategy of the company is particularly urgent.This topic takes Shenzhen Derong environmental investment company as the research object, established horizontal integration and diversification development strategy which is appropriate to DeRong’s conforms. Planning the expansion of environmental protection industry investment, acquisition and cooperation projects, play item company radiation force, to establish a strategic alliance, innovation investment mode of implementation of the strategy. Establishment of the safeguard measures, the implementation of the strategy is:to expand financing channels, optimize the structure of human resources, improve the building of enterprise culture, promoting technological innovation, rational distribution market.This topic does research and analysis on the company’s development strategy of Derong system for the first time, proposing to change the traditional investment model and innovation investment ideas of new initiatives, which makes great guiding significance to DeRong company to break through their own development process encountered bottlenecks.This paper makes the empirical research on DeRong company, which can provide theoretical support for the development of the company, and achieve the strategic objectives by guiding the implementation of the strategy of developing. It can provide the reference for the environmental protection industry, and promote the environmental protection industry healthy and orderly development.