| With the over ten years development of China environmental industry and the continuous improvement of environmental law and regulations, the content of environmental industry had been developed from the initial "three waste" (waste gas, waste water and waste belongings) to environmental products, environmental service, the construction of environmental infrastructural facilities and the related environmental industry system which includes the utilization of resource recycle system etc.. However, more and more enterprises’ participation in environmental industry also contribute to the development of environmental industry, the expansion of industry size, the upgrade of the industry structure, technology and products, which makes the competition in the industry more intense and the advantage position of old brand environmental enterprises be threatened. To keep the advantages and refrain from the disadvantages, be competitive in the industry, the old brand companies need to adjust the development strategy accordingly.The writer analyzed the current development situation of waste water treatment industry, solid waste material treatment industry and the air pollution treatment industry by using the PEST analysis method. Referring to strategy management, company financing and managerial economics study, the writer confirmed the core abilities, the core business of WK environmental company and summarized that the WK Company needs to adopt aggressive development strategy to accomplish the leap frog development of the company by using of SWOT analysis mould and value chain analysis method. The brief conclusion of the thesis is that the WK company needs to mainly invest on waste water industry, control the investment on the solid waste material industry and do not invest on air pollution industry. Meanwhile, proper organization policy, HR policy, finance policy and marketing policy will be the strong support for the company’s aggressive development strategy. |
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