Study On The Promotional Function Of Fashion Show To Clothing Brand

Fashion show is a new branch that formed gradually accompanied with the advance of Industrial Revolution. At first, in order to break through the limits of showcase, it started to display as "moving racks", and then evolved into the presentation of designers’ creating intention and the activities of clothing art performance. Until now, it has developed for more than100years and has formed a kind of special presenting art behavior with the output of cultural production, which has strongly professional features accepted and confirmed by the whole society. Modern fashion shows are not only a image performing arts which integrate clothes, human body, music, light and background, played a large role for the promotion of clothing brand.The study on the promotional function of fashion show to clothing brand appears infrequently no matter in domestic or overseas, nevertheless in case of clothing brand some studies seem to be abundant. Thereby, in this article we combine current clothing performance features with enterprise demand, and brand promotion to make a conclusion systematically for the staffs engaged in fashion show. And this article is established and developed in market researching and the real workers in fashion show.