Analysis Of The Influenence Of The Relationship Between Clothing Fashion And Chinese Teaditional Culture

Not only history and social life could be expressed by attire, and also fine arts, culture and national spirit.Although Chinese fashion industry is developing rapidly, Chinese fashion culture is still at the very beginning of its self awareness. Chinese fashion industry lacks of style and planning as one culture and lots of products are just simple repetition of others instead of focus on quality. The idea of design is tedium and indistinguishable which is issue of the brand style with respect of marketing. This article aims at understand the development of Chinese traditional attire, research of modern fashion outline and the idea of how to integrate the Chinese traditional elements into modern fashion and establish one’s own fashion style by analysis the traditional culture trend. It also points out the tendency of Chinese attire development and the suggestions of future of national attire should be fit with modern outfit.As the reforming of the common concept, the wholeness of the outfits is replacing the single one of them. Modern people focus on the harmony of all the outfits so good Chinese attire should contain proper color, pattern and outline. The essential idea of designing is to include Chinese element to the modern trend. Through the analysis of modern trend of Chinese market and popularity, the principle could be summarized for designing. For the fashion forecast, it could be done by understanding one’s own culture. Branding is not only a tendency of globalizing development, but also a necessary process of a uniformed fashion culture.This article combines with charts and diagrams. Through the analysis of the consistence, ratio, material, coloring and the essential elements of traditional Chinese outfit to summarize the characteristic of fashion and its categorization and principle at the global marketing background. Finally, based on the differences of Chinese and western view of values and history, summarize the tendency of Chinese attire’s globalizing.This article is based on information and ground principle. It summarizes the basic features of traditional Chinese attire and it provides certain foundation for the modern fashion designing.