Research On Chinese Tea Package By Basing On The Concept Of Slow Design

Slow design, a kind of new design philosophy, is to criticizeconsumerism and a kind of reflection on a lack of emotional pursuit indesign resulted from overuse and waste of resources. Advocating forfeeling the life slowly, listening to inner voices and paying attention to theenvironment and traditions under the leading of design, slow design isaiming at realizing a kind of sustainable life model that is characterized by"unity of man and nature". Slow design is different from green design orsustainable design: both green design and sustainable design areemphasizing the relationship between design works and the environmentwhile slow design, upon the emphasis on the relationship between objectsand the environment, is placing more emphasis on the harmonious relationsbetween human being and objects, between human beings, between objectsand the society, and between human being and the society. Obviously, slowdesign has become a new trend for future design.This paper, through integrating research methods of science of artisticdesign, science of aesthetics and sociology and basing on the ontology ofpackage design, has conducted a systematic probe into the formation ofdevelopment of the concept of "slow design", major characteristics of"slow design", current development state of Chinese tea package design and existing problems. Upon that, a systematic analysis and conclusion onnew methods for researching Chinese tea package design was practicedunder the concept of "slow design"; finally, a detailed elaboration on thecurrent state of Chinese tea package design and the existing problems wascarried out.Frist, major characteristics of slow design, such as the advocation forrelieving social metabolism to lower resource consumption and theobjection to use design as a tool for consumption, designing of sustainablebehavioral modes and the proposal to reestablish design ethics, throughstating the formation of the concept of slow design and its globaldevelopment in representative areas like north Europe and Japan; after that,an analysis on current development state of Chinese tea package design andexisting problems was conducted according to such concept; second, someexcellent ideas of slow design that are appropriate to Chinese tea packagedesign were applied for designing Chinese tea packages and new methodsfor designing Chinese tea packages were concluded by basing on theconcept of slow design, they are: pay attention to the ontology, as well asthe environment and humanistic spirit; third, through analyzing the conceptof slow design, the implied philosophy, aesthetic ideas and design conceptswere disclosed, they are: return to the fundamental nature of design; paymore attention to the balance relationship between human beings andnature and the emotional communication between human beings and products, and gradually form scientific, systematic and practical methods ofslow design.Above research is capable of expanding the theoretical system of teapackage design, enhancing the humanistic feelings implied in tea packagedesign based on the concept of slow designμ and their sustainabledevelopment, and the gradual formation of scientific, systematic andpractical "slow design" methods.