A Research Of User Shopping Experience On Mobile Applications Of Beijing Dahongmen Home Textile

In the big-data-generation, many aspects of people’s life has been transformed to bedigital. With the help of web technologies, shopping experience can be more various.Beijing Dahongmen Cloth Wholesale Market is located on Beijing Dragon-south axisroad. After many years of business operation and marketing construction, it has formed a supercommercial circle for clothing and fabrics wholesale which is the largest in the north region ofthe Changjiang River. This article selects Bejing Dahongmen Cloth Wholesale Market fortesting and doing research on user shopping experience and user demands, combining variousresearch and study methods. And this research makes use of mobile terminal, mobile webplatform and big data, to try to solve some key problems. This article is trying to use thethinking of internet to explore new possible interactions of people in different scenario that canimprove shopping experience, and try to implement it. This article shows a research on amobile application named Bushenghuo, covering both the theoretical study and actualimplementation, analyzing how to respond and guide customers’ needs to deliver a moreeffective shopping experience.