Spring Festival: Hosts Fashion Design Applied Research

The Spring Festival is the most grand and celebrated festival in China. The Spring FestivalGala started from1983on CCTV and pioneered China’s variety shows on television. It has be-come the must see TV event every New Year’s eve. It’s an important platform for displayingChinese culture.The Host’s clothing is the primary means of shaping the image of the show, itscolor, structure, and its pattern reflects the ideological content of traditional Chinese culture, itoccupies a very important position, to give the public the most intuitive visual impact and themost profound cultural collision of ideas, giving rise to local Chinese clothing culture and pro-moting the development of China’s fashion industry.During the process of reform and opening up, Chinese fashion has absorbed foreignthoughts again and again. It has repeatedly been reduced into the thinking and embodiment ofcostume design for Chinese traditional culture, even declining into a culture of rich and charac-teristic costumes.In such a case, the Spring Festival evening show is more in line with the current demand.The Spring Festival Evening dress reflects the importance of traditional Chinese culture andserves as a way to share this with the world. How can the most precise and focused design think-ing express the costumes underlying meaning and its importance, this is what this paper attemptsto examine and explore. Costume design is a very deep knowledge, well-designed costumes forthe show presenters and emotional expression of cultural information transferred from TV pro-grams wanting to help give a good impression to the audience so as to achieve the purpose andeffect of communication.