| The Spring Festival is the most important festival in Chinese traditional festivals, and is the best time for Chinese people family reunion. This is not only symbolic of family unity, but also the festival that people can have new hope for the future sustenance. Since1983, in order to celebrate this grand festival, CCTV launched the Spring Festival Gala this special celebration entertainment. From the moment of its naissance, the Spring Festival Gala has become an indispensable part of the life of the people. The Spring Festival Gala has not only brought happiness and entertainment for the people, and host and actor’s dress also brought the enjoyment of beauty and fashion information for the people. The host and actor soon became the object of people competing to imitate. Spring Festival Gala host and actor dress has played a positive rote to change, improve Chinese people’s image, and promote the development of China’s fashion industry.After the founding of new China, reform and opening up has caused great changes in clothing. The modern western civilization is rapidly into the plain land of China. The dress has got rid of that the only blue, green, gray color, men and women are not divided, without personality fashion era. And then come into the good times which a riot of colors and all flowers bloom together.After twentieth Century, China’s clothing is westernized repeatedly, to the end of nineteen eighties, Chinese traditional dress almost fade away. Even those who are full of infinite amorous feelings of the different minority dress is in the ruthless atrophy. And the Spring Festival Gala is emerged as the times require in this case. Since the first session of the1983CCTV Spring Festival Gala up, CCTV Spring Festival Gala has gone through thirty years. In thirty years, the Spring Festival Gala grew from a simple party for the national festival once a year. And also become a new folk in Spring Festival. It impacted people’s life and the way of thinking imperceptibly. At the same time, it left all the national audience many beautiful and classic memories. This paper focused on the Spring Festival Gala Evening Dresses, studying on the dress style of design and decoration art. According to the evolution of Spring Festival Gala evening dress, dress clothing style will be divided into three periods, naive period, gorgeous stage, personality period.In thirty years, with the development of the times and social progress, the mass cultural quality and aesthetic taste also in the change and development. The audience on the Spring Festival Gala is also more and more picky. In recent years, from the network comments on CCTV Spring Festival Gala evening dress, we can know that the common people are happy to participate in the evaluation for CCTV Spring Festival Gala evening dress design. Guide the aesthetic and the correct value orientation, is become contemporary designer’s responsibility and obligation.This paper summarizes the development of CCTV Spring Festival Gala evening dress, and is a comprehensive study on the development of the CCTV Spring Festival Gala evening dress evolution. This is not only a summary for those successful experience in the CCTV Spring Festival Gala evening show couture dress, and also hope to explore the unique design rules which can help to influence the future development trend of the dress art. And, study on the decoration process on the Spring Festival Gala evening dress, can help us to have a more clear understanding and grasp on special customization process on large party or large venue, and will also enable us to better applied to the mass market operating. |
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