Service Quality And Service Satisfaction Empirical Research Studies

Building a new socialist countryside is a mission that for speeding up the building of socialist modernization of China and a moderately prosperous society in the overall situation. With the sustained and steady growth of China's economy, people's living standards are rising and their consciousness of "return to nature" are growing. Leisure agriculture which has the function of leisure, travel, tourism and farming experience is meeting their demands.As a new developing field of leisure industry currently, leisure agriculture is becoming a new way of people's leisure consumption domestically and abroad. The leisure agriculture abroad has providing a lot of references to the developing of domestic leisure agriculture.In our country, leisure agriculture grew out of nothing and becoming more and more prosperous.However, the leisure agriculture in our country is still in the developing period, haven't reach to the highest developing stage-rental. In its process of development, leisure agriculture is facing a series of problems, such as the lacking of managers and management standards, the agricultural enterprise is too small and so on. It slow down the pace of development of leisure agriculture.This paper attempts from investigating the consumers, who had experienced the leisure agriculture in Wuhan, about their feelings of the services.And get the results of the relationships between the quality of services and the satisfaction of services, aiming to finding ways of increasing the satisfaction to the leisure agriculture, and enhance the leisure agriculture. In this paper, SPSS had been used to analyze the related investigation statistics, and find the methods to improve services.In my opinion, this will help to realize modernism agriculture in our country, building the new socialist country, raise the peasant's income and narrow the gap between city and rural areas.