The Research On The Construction And Evaluation Of Own Brand Innovative Power System

As economic globalization deepens, the international business competition is increasingly fierce, the identity of the brand identity has its own more and more into the market. To expand the market size, brand must be recognized by consumers, while the condensation of the concept of independent innovation and brand building of its own brand came into being. Own brand is the industry's core competitive advantage, well-known brands to promote economic development in the intangible forces. Reflects the number of independent brands in the world economy of a country's competitive strength in the larger environment, which further reflects the country's comprehensive national strength. At present, China's own brand of corporate influence in the international arena rather small, while some of the old and famous domestic brands because of the lack of sustained self-innovation capability and once depressed, do not have a complete independent power systems to support innovation and brand its own brand development.In this thesis, theoretical as well as domestic and foreign brand-related creative power theory described the current situation, based on established research paper ideas, and expressly the paper may be innovations. Secondly, the paper by drawing on brand theory, innovation theory and self-organization theory research, build out its own brand innovative power systems, including its own brand of innovation within the power subsystem and the external power subsystem. According to self-organization theory, innovation and independent brands of enterprise operation mechanism of power system analysis, from open, non-equilibrium, nonlinear, and the four characteristics of fluctuations explains the enterprise independent innovation and brand power system operation is reasonable. Construction companies already own brand based on innovative power systems, the establishment of independent brand innovation and enterprise power systems Evaluation System, as some correlation between the index and similarity, the use of group eigenvalue method of index screening. Finally, some practical operation has its own brands own brands innovative power systems based on the survey, conduct analysis on the common problems and put forward countermeasures for Chinese enterprises to improve their own brands with innovative power reference...