Research On The Market Development Strategy Of Liao He Oilfield A Company

At present, liaohe oilfield facing the situation more severe, the US subprime mortgage crisis caused by the financial crisis, liaohe oilfield and therefore have been seriously affected. By financial crisis influence and internal and external market competition, the influence of 2009 listed business rising in 176 million tons, the construction of a productivity of production scale by usual about 1.5 million tons decreased to 300,000 tons, causing unlisted business workload and income has sharply declined. Engineering construction system oil from last year's earnings over the phone-users billion yuan down to 7.41 million yuan, A company as the construction engineering company also sharp reduction in portfolio.In view of the current grim situation, in 2010 July 16 china petroleum corporation held meetings, puts forward to want to turn way by petroleum enterprise to realize the adjustable structure of scientific development, subsequently, liaohe oilfield company also working conference, puts forward to want to play good unlisted enterprise beleaguered improve. A company as unlisted enterprise, it also faces some problems, based on A company is facing the inner and outer environment analysis, make clear its market position, analyzing the A company is facing opportunities and challenges, on the basis of SWOT analysis to set up A company market development strategies.This is A company formulated effective and feasible market development strategy, marketing strategy and implement the safeguard measures, the market development strategy mainly includes growth-type wt, type, attacking and defense, thus planned A company marketing strategy, mainly including brand marketing, humanistic marketing, technology marketing and green marketing, and puts forward the corresponding measures to guarantee: including organizational guarantee, technology support, policy support and funding, above the proposed strategy and guaranteeing measures for A company market development work play an active role in boosting, simultaneously also ascend A company engineering construction brand awareness, thus ensuring A company overall effective and sustainable scientific development, make A company become the first-grade domestic construction unit, but also for the other construction company market development plays demonstration and reference.