Study On The Market Strategy Of D The Company’s

D company is a high-tech enterprise engaged in the rail transportation equipment core components’development, mainly in charge of diesel locomotives turbocharger, locomotive power electronics and heat transfer products’development, With the dramatic change in technology and market, the biggest problem D company is facing with unprecedented challenges for development, make adjustments to the company’s marketing strategy, to be more in line with current market demand and their own situation, which make Dcompany with strong market competitiveness.This paper selects Dcompany marketing strategy as the research object, judge the company on the base of its internal and external environment and the three core industries over the past nine years sales revenue and profit, using SWOT to analysis D company’s strategic combination, forecasting the next 5 years of the company sales ability, according to the condition of the three big industry formulate market strategy respectively, put forward the implementation measures to protect the market strategy and formulate marketing strategy for D company in the future.This paper mainly studied the following aspects:To study the impact of internal and external environment of D company’s marketing strategy. Process the analysis of the external environment from the macro environment and industry environment and do the internal environment analysis through the two aspects of resource and ability then make the foundation for the research of D company marketing strategy.Make a research on D company’s three core domains’development process. D company has a long history, after years of development has evolved in the course of power electronics, heat transfer, turbocharger three industries, this paper mainly analysis the formation of three major industries and the three major industries income and profit situation of 2006-2014, providing data support for d company’s future marketing strategy formulation.Constructed the market strategic objective forecast model from the aspects of industry developing influence, CNR market impact and speed of the historical development of the enterprise based on statistical theories and methods from industry influence, predict the company’s market sales revenue in next 5 years.Through the research and analysis and put forward methods and measures to carry out the strategic measures of goal market strategy, resources guarantee of the company D.