Analysis Of Consumer Brand Preference For Air Conditioner

AHP-fuzzy comprehensive evaluation model is applied to the consumer air-conditioning brand preference research in this dissertation. Through AHP to give the weight calculation method and establish air-conditioning brand preference fuzzy comprehensive evaluation model. The evaluation model not only analyze the extent of individual factors, but also analyze the degree of the combination factors.Through a large number of questionnaires, interviews and expert advice to select the impact factors as the first evaluation indicators of the model.Through AHP to determine the weights and establish a brand preference for air conditioner AHP - fuzzy comprehensive evaluation model. Make some questionnaire to investigate consumer brand preferences for air conditioner in Harbin area to validate the evaluation model.The results showed that: using analytic hierarchy process and fuzzy comprehensive evaluation model theory to predict consumer's brand preference to air conditioner and compared the actual sale results. Analyses the results of fuzzy comprehensive evaluation and the actual market sales. Similarly, in the new product development stage, this model can be used to judge the new product's popularity among consumers. And put forward the corresponding countermeasures.