Research On Real Estate Evaluation Company Brand

With the end of transitional period of China's accession to WTO,The competition of Real estate valuation market has increasing. the momentum of build brand in Real Estate Valuation industry will even stronger ,and become an important strategic in development of the industry. As the difference of enterprise product is not very obvious, brand awareness is the key to competition in the market.Real Estate Assessment has not form a complete operating system for brand building because of the Shorter operating time. Only in-depth and comprehensive assessment of the real brand research, brand will be in the right direction, and will continue to enhance the competitiveness of enterprises in real property assessment, even get a place in the fierce competition in the market. Therefore, how to build a successful brand and to achieve real assessment of the road brand into real estate appraisers operating companies are facing a very important and urgent issue.This article will assess the corporate brand theory and the characteristics of real estate assessment closely, focusing on solving real estate assessment of how to build and operate corporate branding. First of all, to define the real estate evaluation company, in this based on the combination of real estate appraisers brand characteristics, evaluation of real estate companies have operating throughout the process of brand building and systematic process of operating. The core of the paper is analysis the operation flow depth of various aspects, the main structure is divided into brand building and brand operation, brand building including brand positioning, brand design , brand communications and brand evaluation; Brand operation including brand maintenance, brand monitoring, brand performance evaluation and brand extension. Real property assessment system for building and operating brand ideas and methods to provide appropriate, Combined with real property assessment company in Nanchang fully verify the actual situation, and strive to make the paper has a strong operational and practical significance, hope to build our brand property assessment and operation capabilities to play a certain role.