Research On The Chain Business Model Of The A Property Insurance Company

Chain business model is the most viable marketing modes. Insurance industry in China in the marketing model of the innovation and development of the road has always been at the forefront, but in the chain business model, the slightly backward, and this system model with the insurance industry has a great relationship. In response to the call of CIRC "insurance into the community", A property insurance company boldly took the chain business model into the community, making the first step in the insurance companies and became China's first insurance company in the community to open chain stores.Property Insurance chain business model with other industry chain business model has common ground but has minor differences. In the innovation chain business model exploration, we both build the main framework of the chain in the chain business model based on the business model, but also innovate business model to develop their own chain based on the characteristic property insurance companies.The key of the thesis is the establishment of the framework. It based on the experience both of domestic and foreign financial chain companies,also of outstanding companies in chain business in other industry, including the research of establishment about makting system, organizational system and human resource systems.For the establishment of the process, we also made a number of recommendations to the problems encountered in this paper.