The Study On Network Marketing Strategy Of Property Insurance Company

Environment for the Internet age has brought profound changes in insurancesales, opportunities and challenges, the insurance industry is highly competitive atpresent, the development of the insurance network marketing channel that can helpinsurance companies to expand market size and share. This paper studies the networkmarketing model applications in the property and casualty insurance companies, andwith the rapid development of the network channels insurer Ping An PropertyInsurance Company, for example, investigation and analysis. Insurance PropertyInsurance Network of suitable development model and strategy, and propose asolution for the problems.The main article content structure can be divided into six parts:The first part is the introduction, this study presents the problem-propertyinsurance companies online marketing strategy issues and elaborated significance ofthe study methods and innovative points.The second part of this article focuses on defining the concept, and the domesticproperty insurance network marketing model and network marketing strategy hascombed the literature summarized and made a focus of this study.The third part of property insurance companies network marketingcharacteristics are discussed and analyzed countries the insurance network marketinglessons and comparative analysis of the insurance network marketing three modes:mode insurance company websites, and e-commerce trading platform for cooperationmodel, network insurance company.The fourth part of the economic environment, the industry environment andregulatory environment analyzes three aspects of property insurance companynetwork marketing objective environment, more targeted on the basis of the analysisof the development of China’s insurance network marketing.The fifth part is the focus of this article, the first thing Ping An PropertyInsurance Company for the development of investigation and analysis, and then two kinds of Ping An Property Insurance Company network marketing model, networkmarketing direct marketing operation mode and the ground mode of cooperation indepth site specific analysis, from product, price, service, channel four aspects of theironline marketing strategy, Ping An property Insurance Company made the mainproblems of network marketing: insurance products, lack of innovation, outstandingnetwork of insurance risk, the channel cross-business cause conflicts. And afteroverall consideration, for the problem put forward the corresponding measures forimprovement and recommendations.The sixth section is closing, summarizes the ideas of this paper, the main content,and the conclusions.