The Distribution Management Of "Man Ting" Brand Of Cosmetics Company JIUXIN Group

The Fifth Plenary Session of the seventh session of the Communist Party of China said: "The main line of Twelfth Five-Year Plan" will be the ivelihood of the people; the goal of economic restructuring, and thus achieve the economic goals of sustainable development. The expansion of domestic demand as one of the important key words in the plan, while domestic demands mainly include the 2 asepcts of consumptions and investments. " This paper mainly research the direction of the daily consumption of cosmetics industry in an enviroment of stimulating domestic demands, and discuss the management method of cosmetics.Since the reform and opening up, China's cosmetics industry developed rapidly. JIUXIN Group "Man Ting" brand, the main strategy is to differentiate the soap position, and occupy the mainland market share. Now it has became a first level domestic brand following the P & G "Safeguard" and Unilever's "Hercules".The pation management, explore and argue the case study of the Jiuxin group sub-detailed distribution management issues. Sincerely wish the advanced distribution management can be recognized by cosmetic companies, and try to practice in the city's grass-roots, so that the domestic cosmetics companies to achieve more brand building and compete with P&G and Unilever's domestic brands better for better public service.