Promotion Tactic Study For New Dietary Supplement Ej Soft Capsule Of D Company Publicly Listed

Since SARS spread in China in2003,with national health care consciousness for ten years in advance, China entered into an era of advocating health and scientific health care. Many of having the enhancing immunity, sterilization, prevention type of products sales increased with each passing day.With the coming of globalization Chinese enterprises will be faced with a variety of challenges and opportunities. How to get advantage in the competition, which becomes a topic that cannot be escaped. Marketing has become the core of enterprise management functions. Marketing planning is increasingly attached great importance to by enterprises. How to make the products more accord with enterprise itself and the characteristics of products, make marketing resources configuration economical and effective, which is the core of marketing planning. The dietary supplement line that has vast development space as the global sunrise industry, which brings abundant opportunities to the manufacturing enterprise of dietary supplement. At the same time the competition among dietary supplement enterprises is becoming more and more fiercer. And enterprises have to face more unknown factors and difficulties. In this paper the marketing planning of new dietary supplement EJ soft capsule listed on the market as the subject, the aim is to study on the current market situation how to introduce successfully new products of dietary supplement enterprises to market for promotion.Firstly, this paper introduced the topic background, the development of dietary supplement market in China, the present situation and future trend and marketing promotion means for domestic dietary supplement in the application of the market, etc., then briefly introduced and analyzed the basic situation, such as enterprises and their products. Through the SWOT analysis to marketing environment, marketing resources, main competitive products of enterprise, purchasing behavior of dietary supplement consumers and product market demand, which has been explicit about the superiority and inferiority of enterprises, facing the opportunities and threats, laying the foundation for product promotion tactic. On this basis, combining with the product of this line to develop the corresponding marketing promotion tactic, which Includes the target group and product type position being determined and product concept and mechanism being refined by the product promotion tactic, laying down advertising strategy for the advertising theme of product design, product selling point, television advertising creative and advertising media combination. and developing a proper promotion tactic for their own product. In this paper the channel combination and distribution, management of distribution channels and terminal retail, building and management of sales team were schemed in detail.The promotion tactic for publicly listed new product can be carried out by laying down corresponding management system. Meanwhile it is also implementation and security measures of listed new product. Combining with the resources and marketing goals owned by enterprise, applying the theory of marketing knowledge, which will be applied to make promotion tactic for publicly listed new dietary supplement EJ soft capsule of D company perfect for the characteristics of product and enterprise itself.