The Enotional Design Research Of Sports Shoes

With the development of human society, the accumulation of material wealth, a large number of similar products flooding the market, consumers buy products with more choices, and this time decided to buy consumer products gradually shifted to determining factors behind the Products, the consumer expectations emotional demands, and emotional design is a design-oriented people in the emotional needs of the design method, the main focus on the person's inner emotional needs, spiritual level for consumers who carried out the design. China is the world's largest sports shoe production only in terms of exports,3.5 billion pairs annually. Faced with such a huge market, China is only assumed the role of manufacturing, and sports shoes for the innovative design was powerless to do anything. The reason China is not only a lack of specialized sports shoes design talent, more important is the lack of cutting-edge design of sports shoes with the idea of Ways, to a large extent restricted the Chinese sports shoe design.The main thesis put forward by American scholar Norman's three levels of human emotion:an instinctive level, the behavioral dimensions and reflection for the feelings of the main theoretical basis for the design, combined with the,design of semiotics, design psychology, design aesthetics, design methodology, cognitive psychology, etc. disciplines. To study the design of sports shoes of the emotional factors, to explore the design of sports shoes, emotional approach, analysis of sports shoes emotional design principle for the purpose of research. Sports shoes thesis analyzes the characteristics of the product, classification, function and design; analysis of the concept of emotional design, studied the design of the three emotional dimensions, as well as the links between each other; sports shoes and then expounded on the connotation of emotional design, summed up the feelings of the design principles and discusses the design of sports shoes emotional way; the final goal from the established customer base and to analyze its emotional appeal to study the function of sport shoes, configuration and design point of view, such as trying to carry out the emotion of sport shoes design practice. Through the above-mentioned studies, this paper has achieved the following results: Analysis of the human emotional instincts, behavior and levels of reflection characteristics of the sports shoes in the design of the embodiment of the design of sports shoes that were encountered in emotional detail the division and classified and made light of the specific cases of affective design of the various emotional considerations, implementation factors, as well as sports shoes in the design. Through discussion and summing up the design of sports shoes emotional content and design principles, come to embody the principle of popular sentiment, brands defined the principles of emotion, the performance of the principle of personality, people-oriented principle and the principle of sustainability. Described and divided into a sports shoe design features emotional element modeling elements, as well as emotional elements in the design of sports shoes in the comprehensive use. This paper will provides a certain degree of referential significance to Sports shoes for emotional design.