On The Strategic Measures Of Corporate Trademark

Intellectual Property Trademark strategy as an integral part of the overall strategy, corporate publicity and promotion process, to enhance the image of the shape trade mark, its importance as a part of business strategy to develop the implementation, trademarks expected to affect the consumer buying decision important factor.Awareness has been a trademark of Chinese enterprises from scratch trend showing improvement, but still there are always new problems emerge in practice, some immediate benefits to corporate positions, Famous fake, some brands only found in the expansion of the market has been cybersquatting, and some enterprises in the introduction of foreign capital played down its own brand.For a variety of oversight, companies choose to go from the trademark registration, use, protection needs within the existing legal framework based on the actual situation to take corresponding measures, by definition, strategic approach entails the ways and means to solve the problem means. Enterprise formulate, implement good trademark strategy, products and conducive to establishing a good corporate image, is conducive to enhancing the economic value-added products, is conducive to development and promotion of new products and more.Corporate trademark is not only a pioneer in opening up new markets, companies gain a competitive advantage is a magic weapon. Rational development and utilization of resources optimization trademarks, companies will need their own legal system and trademark strategy of combining together to play a role. Enterprises to implement trademark strategy in the process, through the decomposition of corporate strategic goals mark, the trademark how to register, how to use trademarks, trademarks, how to protect the trademark of all stages of the development of specific strategies.The actual situation of the trademark status of enterprises, analyzing the situation of similar commodities market share, only to do the preliminary work, can address the problem, from the trademark registered to use the process in the use of protective measures, the most suited to their own systematic and comprehensive business development of strategic measures, not "package" works.This strategic approach to business is divided into registered trademark strategy, the use of strategies and conservation strategies. For trademark registration, the trademark can be registered in order to concentrate on a unified fired a trademark, you can choose to take a hard alternative extension of geographical indications and the significance of a celebrity name as a trademark; based on the primary purpose of trademark protection, but also a joint trademark and defensive trade mark, even taking into account the problems for the export products, the corresponding international registration.The use of trademarks, in the existing legal framework and corporate status of market-based analysis, market segmentation in accordance with the total score mark, and can be trademarks, trade names and domain name registration to the integration of unified unified effect, to prevent the loss of their distinguished trademark dilution effect; particularly technology-based enterprises to maintain a long-term market leader position to seek "technicalâ†'Patentsâ†'Standardâ†'brand" chain of industrial development, the trademark shape, brand building into the inside.Response in the trademark application process may face possible, enterprises should understand the strategic measures on civil, administrative and criminal trademark and the surrounding three blocks to give protection to prevent his country's products into the market share of existing measures, pay attention to local customs and parallel import protection measures the impact of the enterprise. Finally, as companies gradually forming bigger and stronger economies of scale, for the acquisition occurred during the trademark issues in the investigation report should be prepared, based on this strategy can work out the best combination to maximize value of the trademark.