Status And Problems Of Local Government Investment Overvie

Since reform and opening, Yunnan has been introduced foreign investment steadily and rapidly. By the end of 2009, actual foreign investment in Yunnan has amounted to 4.12 billion dollars, and direct investment from other provinces also has reached to 101.93 billion yuan. With regional cooperation further advancing and foreign investment becoming livelier, investment promotion has become an important driving force for Yunnan to expand investment, increasing revenue and improving employment. It plays a more important role in stimulating economic and social development. Under the background of current economic globalization, international industries are gradually shifting to the developing countries. Developed industries in China's coastal areas are orderly transferring to central and western regions of China as well. The industry transference provides a rare and excellent opportunity for investment promotion and local economic development to China's western region. However, as in most areas of China, there are shortcomings in investment promotion of Yunnan in strategic planning, system design, investment environment, operating system, specific measures, and etc. Introducing investment for political performance prevails everywhere. All the problems above have seriously hindered the healthy development of export-oriented economy and the sustainable development of city economy, and damaged long-term interests of local governments and people.This paper takes Yunnan for example to explain and analyze the outstanding problems of investment promotion in China. At the premise of accepting investment promotion of government, taking theories of Public Management as the cornerstone, and combined with defect analysis of current administrative system, the article utilizes city marketing theory to propose reasonable optimization advices for current investment promotion from the aspects of strategy, investment environment, operating mechanism. At the same time, this paper attempts to create an investment promotion system. The system has clear objectives and guidelines, reasonable configuration and labor division, and complete mechanisms of coordination and monitoring, which can also balance internal and external factors. It will help Yunnan introduce investment smoothly and achieve marked effects.